A week ago, C.I.C.L.E suggested that cyclists subvert the Chevy Commercial Challenge, the competition where you can basically go online and make a DIY love video for the Chevy Tahoe. Oh yeah, you can also go online and say how totally crap you reckon their car is.
Resistance is useless
I've resisted the urge to participate because I think this was intended to be subverted. Let's face it, the sort of people who are going to buy a seriously ugly urban combat vehicle like that are not going to be put off by the views of a few lentil-eating, latte-drinking, bicycle-clipped vegetarians.
In fact, they'd probably see it as a recommendation. At any rate, it's got GM plenty of free publicity - and it's been one helluva viral campaign.
Until now
So I've resisted the urge - until now.
And I notice cfsmtb has already been in on the act. And how about this one: don't meet a Tahoe on your bike!
Childish and silly and it won't make a jot of difference. But oh so much fun.
More! More! More!
Another funny thing about the Tahoe campaign is their pitch:
The all new 2007 Chevy Tahoe is more capable, more responsible, and more refined.
Leaving us to imagine the answers to the corresponding questions: "of what?", "for what?", and "what the…?"
"Refined" was not the first thing that sprung to mind when I saw the Tahoe. That must be a peculiarly American usage of the word - unless they're talking about all the refined oil that's required to move the thing?
Beret
Now, I'll just put my beret over my helmet and ride down to the book shop.
(By the way cfsmtb, thanks for this link - I laughed until I hurt myself.)
Comments
You're a retard, the tahoe is awesome, I hope your prius' batteries explode.